Glossary

Measured outcome

A measured outcome is one number read from a connected system, with a target and a window of 30 to 90 days.

The number — sales, bookings, sign-ups, followers — is read from the system itself, not reported by the AI. For example: delivered orders read from your Shopify store, from today's value to a target you set, within 60 days. Your plan sets how many measured outcomes can run at once.

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