Change prices with a margin floor you set

Squad’s Pricing Analyst reviews your prices and stock against real orders and proposes changes, each with the reason behind it. Every price change and coupon waits for your approval, and a margin floor you set works as a guardrail metric: proposals are checked against it, and it is reported next to your goal every time.

Why a margin floor?

Prices are the fastest lever most stores have, and the easiest one to pull too hard. A discount that lifts orders while quietly erasing profit looks like success in a sales report. A margin floor makes that visible: you name the margin below which you don’t want to sell, and the work is judged against it.

The floor is your number, not Squad’s. A store selling handmade goods and a store reselling electronics will set very different ones.

What do you need before you start?

• Your store. Shopify, WooCommerce, Salla or Zid. Squad reads products, prices, stock and orders.
• Your product costs, in the store or in a file you upload.
• A margin floor, for example 30%.
• A goal, such as revenue or delivered orders, read from the store.

How does it work, step by step?

1. Connect your store read-only.
2. Give Squad your costs. If they aren’t in the store, upload a file. Without costs, margin can’t be calculated, and Squad will say so instead of guessing.
3. Set the goal and the guardrail. For example: delivered orders up to a target in 60 days, with margin at or above 30%.
4. Get the proposals. The Pricing Analyst looks for patterns in your own data: products with stock piling up and few orders, best sellers that keep running out, items whose price hasn’t moved while their cost has. Each proposal says what to change, by how much, and why — and what it is expected to do to margin.
5. Approve, edit or reject each one. Price changes and coupons wait for your approval. Writing prices to your store needs a grant you give once; until then the connection is read-only.
6. Watch the number and the floor. Both are read from the store. If the goal stalls or margin drifts toward the floor, Squad adapts.

How much analysis does this take?

Pricing review is finance analysis, which Squad treats as deep work. It gets a larger per-task credit cap than everyday tasks, you see the estimated credit cost before it starts, and Squad asks before continuing past the cap. Work pauses at zero credits instead of spending silently. Plans and credit amounts are on the pricing page.

What stays in your hands?

Every price, every coupon, and the floor itself. Squad proposes; you decide. You can also set products that are never discounted — say so at the kickoff and it becomes a confirmed rule the team works within.

How do you know it worked?

The receipt. The report lists every price change the store actually accepted, with the old and new price. A change with no confirmation from the store is marked “needs your check”.

The number and the guardrail. Your goal, read from the store, against the target — and your margin, against the floor. Both appear side by side so neither can hide the other.

If the goal stalls, Squad’s Adapt step looks at each change on its own: was it the wrong price, or did something else block it, like a product that was out of stock? It replaces only the part that failed.

Where it stops

• No price changes without approval by default.
• No guessing at costs. If costs are missing, Squad stops, says what it tried and what is missing, and asks for them.
• No financial advice. The Pricing Analyst works from your data and your rules. For major pricing decisions, talk to your accountant.

See more on the finance solution page, or read how receipts work.